Attila Gere PhD

Mind Genomics is an actionable, scalable and empirical means to discover what to say, how to say it and to whom. This chapter presents a systematic approach to understanding consumer attitudes and emotions about statements regarding one prominent category of dairy products: cheese. In principle, the same approach can be... [Read More]

Choosing the proper hierarchical clustering algorithm and number of clusters is always a key question in consumer sensory projects. In many cases, researchers do not publish any reason why it was chosen a given distance measure and linkage rule along with cluster numbers. The reason behind this could be that... [Read More]

Playing ethnic music in restaurants increases consumer experience. Studies show, furthermore, that ethnic congruence of music and food affects food selection but not the liking of customers. An eye-tracking study was completed with 104 participants to uncover if there is an effect of ethnic music on selecting ethnic foods. German,... [Read More]

Proteins coated probiotic microcapsules can be applied to the apple juice to develop a functional probiotic beverage. The viability of probiotics is strictly influenced by the production, storage, and digestion, while microencapsulation is a technology that can protect them against harsh environments. In this study, the impact of different core-to-wall... [Read More]

This study was conducted to evaluate three different food products containing cricket powder for consumer acceptability, emotional response, satiety, and plate waste. US untrained consumers (n = 108), from the San Luis Obispo, CA area, were recruited to evaluate three food products (sausage, pasta, and brownies) as components in a... [Read More]